A group calling themselves Subvertisers of London have released a very useful guide illustrating how to gain access to standard advertising displays used across the UK and many European countries alike.
With some easily available tools one can can open the advertising displays and hijack them.
The tools needed to open the bus stop ad-boards:
Hi-visibility Jacket
TX30 KEY
H60 Security Pin
4-Way Utility KEY
Printed artwork to place in the ad-board (usually 1200mmx1800mm)
Check out the graphics below: